In a lecture in Ankershagen, Germany, Dr. Eberhard Zangger, geoarchaeologist and president of the board of Luwian Studies, today described how modern Turkey would benefit economically from enhanced studies into Bronze Age Anatolian societies. In an invited lecture to the Heinrich Schliemann Society, a group of researchers dedicated to the memory of the discoverer of Troy, Zangger said: “Currently, Turkey produces annual revenue of roughly 10 billion euros in tourism. If the media coverage generated by exciting new finds in Bronze Age archaeology would increase the number of tourists by only one percent, revenue would go up by 100 million euros euros per year. Considering that ideas along these lines were first published 23 years ago, Turkey has already missed out on business worth several billion euros.”